LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for June 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 9.8 percent to 61.3 percent; average daily rate declined 10.6 percent to US$97.96; and revenue per available room decreased 19.4 percent to US$60.05.
Rio de Janeiro, Brazil, was the only key market to experience an occupancy increase, rising 13.7 percent to 61.3 percent. Washington, D.C., was virtually flat for the month, reporting a 0.8-percent occupancy decrease to 76.6 percent. Mexico City, Mexico, reported the largest occupancy decrease, dropping 23.2 percent in occupancy to 49.9 percent. Santiago, Chile (-21.0 percent to 53.9 percent) and Buenos Aires, Argentina (-20.5 percent to 49.8 percent) also reported occupancy decreases of more than 20 percent.
Washington, D.C., reported the smallest ADR decrease, down 4.2 percent to US$148.42. Five markets experienced ADR decreases of more than 20 percent: New York, New York (-30.4 percent to US$199.08); Montreal, Canada (-28.8 percent to US$115.58); Toronto, Canada (-24.8 percent to US$115.94); San Francisco, California (-22.3 percent to US$126.87); and Vancouver, Canada (-20.6 percent to US$128.87).
Rio de Janeiro was virtually flat in RevPAR for the month, down 0.5 percent to US$86.24. Washington, D.C., was the only other market to experience a single-digit RevPAR decrease, falling 5.0 percent to US$113.65. Seven key markets reported RevPAR decreases of more than 30 percent: Mexico City (-38.2 percent to US$53.04); Montreal (-37.6 percent to US$72.55); New York (-34.9 percent to US$163.11); Toronto (-34.2 percent to US$78.31); Vancouver (-32.9 percent to US$90.17); Alberta, Canada (-32.5 percent to US$77.06); and Buenos Aires (-31.8 percent to US$62.56).
Performances of key countries in June (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Argentina |
46.8% |
-19.0% |
ARS441.14 |
+6.9% |
ARS206.50 |
-13.4% |
| Brazil |
63.3% |
-5.3% |
BRL179.51 |
+6.7% |
BRL113.62 |
+1.0% |
| Canada |
64.6% |
-11.0% |
CAD130.67 |
-8.9% |
CAD84.41 |
-18.9% |
| Mexico |
48.0% |
-22.0% |
MXN1091.83 |
-5.4% |
MXN523.77 |
-26.2% |
| United States |
61.3% |
-9.7% |
USD96.77 |
-9.9% |
USD59.34 |
-18.6% |
*percentages are increases/decreases for June 2009 vs. June 2008
Source: STR and STR Global
View Global Hotel Review pdf for June 2009.
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For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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