This isn’t likely to affect other markets in Europe, but London hotels might see double-digit growth in revenue per available room this year, according to the latest quarterly Hotel Market Outlook from Deloitte.

The report predicts that double-digit RevPAR gains will occur during the first three quarters of the year, but will slow by year’s end. A total of £10 (US$14.92) could be added to London room rates, and occupancy is expected to peak at 87.2 percent during the third quarter.

The good news for hoteliers isn’t expected to last, however. Deloitte indicates RevPAR growth will slow to 1.4 percent in 2011.

Read “Double-digit growth predicted for London hoteliers in 2010.”

Marriott International said it will double the number of rooms it has in Europe to 80,000 by 2015, according to BusinessWeek.

The company has about 30 projects in its European pipeline, including hotels in Moscow, Budapest and Ankara, Turkey.

The company also said it will bring two new brands to Europe: the Autograph collection, which comprises independent, upscale and luxury properties; and Edition, a boutique brand.

And in more news from Europe, an Accor executive said it will likely take five years for Accor’s hotel revenue in Germany to recover from the industry downturn, according to BusinessWeek.

“We have lost about 15 percent of revenue, and we won’t be able to increase prices by more than 3 percent per year in Germany,” Peter Verhoeven, chief of the company’s German operations, said during an interview at the Berlin tourism fair.

Other countries where Accor does business could also be affected, the article reported.

Hotels are upping their use of social media this year, HotelNewsNow.com contributor Christine Blank reports.

For instance, about half of Kimpton Hotels & Resorts’ 50 hotels and restaurants are on Facebook, said Niki Leondakis, COO.

“Since early 2009, when Kimpton first joined Twitter and Facebook on a brand level, we have increasingly integrated social-media initiatives into nearly every aspect of our company,” Leondakis said.

Read “Online spend rises in 2010 marketing budgets.”

The Indian Hotels Company is planning to phase out its Residency brand as it focuses more strongly on its Vivanta brand, according to Daily News & Analysis.

The company currently has three Residency and three Vivanta properties. The company is in the process of adding a 150-room Vivanta property, its fourth under the brand, near Guwahati.

“We will do away with all the Residencies. These could be branded as Vivanta,” R. Krishnakumar, the company’s vice chairman, said.

Compiled by Shawn A. Turner.