HENDERSONVILLE, Tennessee—The luxury segment reported the largest average daily rate and revenue per available room increases for the week ending 24 July 2010, according to data from STR.

The segment’s ADR rose 5.4 percent to US$229.41 and RevPAR rose 12.5 percent to US$175.22.

Overall, the industry’s occupancy increased 7.3 percent to 71.8 percent, ADR rose 1.3 percent to US$99.60, and RevPAR increased 8.6 percent to US$71.54.

Among the chain-scale segments, the economy segment achieved the largest occupancy increase, rising 8.5 percent to 64.3 percent. The segment also reported the only ADR decrease, falling 2.2 percent to US$54.94.

All of the top 25 markets reported occupancy increases for the week. Detroit, Michigan, posted the largest increase, rising 22.6 percent to 67.4 percent.

New York, New York, was the only market to achieve a double-digit ADR increase, rising 13.5 percent to US$212.15. Tampa-St. Petersburg, Florida, posted the largest ADR decrease, falling 5.3 percent to US$84.20.

St. Louis reported the largest RevPAR increase, rising 25.2 percent to US$63.84, followed by New York (+20.3 percent to US$189.09); Detroit (+18.9 percent to US$51.18); and Denver, Colorado (+18.5 percent to US$81.02).

Source: STR

Source: STR