Special Report: Building a reputation
 
Special Report: Building a reputation
25 AUGUST 2011 7:12 AM

Travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of your brand.

 

 

It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of your brand.

Reputation management should be a team effort
Part One of the four-part series on hospitality reputation management, “Developing a reputation,” focuses on who should shoulder the responsibility.

 

Address online guest feedback internally
Done well, true reputation management is a function that touches many aspects of a hotel’s operations. Making changes to operations naturally improves your hotel’s reputation.

 

‘Reputation management is revenue management’
Introducing readily available online guest feedback into a hotel’s revenue management strategy is growing in popularity and success.

 
Hotels call on third-party ORM firms
It’s no secret that hotels often find unwanted (and sometimes unwarranted) reviews online, which can impact the bottom line. Here’s what you need to know about the tactics employed by the companies called in to rescue your reputation.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

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