With performance numbers strong, and supply and demand in check, revenue per available room is robust for independent hotels in the U.S., according to STR data.
REPORT FROM THE U.S.—Performance of independent hotels in the United States has been on a steady growth trajectory over the past year, key indicators show. Demand also outpaces supply, creating a favorable operating environment, according to data from STR, HNN’s parent company.
“There’s still demand growth for the independent segment,” said Lindsay Culbreath, senior director of business development and marketing for STR, at the recent Asian American Hotel Owners Association conference. “The majority of growth is really coming on the rate side—that’s what is driving RevPAR, up 4.6% (in February).
The charts below break down independent hotel performance metrics for the U.S. overall and by region.