STR Global, EHL partner to create LHRC
 
STR Global, EHL partner to create LHRC
07 JANUARY 2015 3:23 PM
STR Global and Ecole hôtelière de Lausanne, have partnered to launch the Lausanne Hospitality Research Center, a research platform which aims to offer innovative and relevant applied research for the industry.
LONDON—STR Global, the leading provider of hotel data, and Ecole hôtelière de Lausanne (EHL), the world leader in hospitality management, have partnered to launch the Lausanne Hospitality Research Center, a research platform which aims to offer innovative and relevant applied research for the industry.
 
The mission of the Lausanne Hospitality Research Center in partnership with STR Global, is to be an eminent source of international hospitality research and leading distributor of that knowledge. The center provides an online platform that features the research-based hospitality knowledge generated by center fellows and EHL students and makes it freely available to hospitality industry managers and leaders, Lausanne Hospitality Research Center in partnership with STR Global industry sponsors and EHL’s students, faculty and other stakeholders.
 
STR Global and EHL share a commitment to bridging the gap between industry and academia. Together, they can provide practical solutions for the challenges the industry faces today, as well as look ahead to proactively address issues the industry will face tomorrow. 
 
“We are excited about the opportunity to increase the dialogue between educators, researchers and industry professionals”, said Elizabeth Winkle, Managing Director of STR Global. “We seek to bridge the gap between academia and the hotel industry. We also look forward to communicating the results of academic research to the industry. STR Global appreciates EHL’s desire to analyse and address performance trends, development challenges and profitability issues. A closer collaboration will benefit hotel companies and tourism organizations around the world”.
 
STR and STR Global have been committed to academia since their inception in 1985. In 2011, STR and STR Global launched the SHARE Center  to significantly increase its quality of service to universities around the world. The mission is to provide schools with large volumes of various types of hotel and tourism data, as well as related resources, for research, student projects, and for use in the classroom. EHL was one of the first universities to join the SHARE Center and continues to be a strong supporter.  There are now nearly 400 members schools from 50 countries.
 
STR and STR Global are also honoured to be involved with the new Masters in Global Hospitality Business programme. This programme offers students an opportunity to work with the most qualified professionals to gain a thorough understanding of the hotel industry around the world. The “Certification in Hotel Industry Analytics”, jointly offered by STR and AHLEI, will be presented to students during this program. The first intake for the program is in September 2015.
 
For more information, visit http://www.ehl.edu/en/research/about-lhrc.
 
For more information on the SHARE Center, contact sharecenter@str.com. 

Media contacts:
 
Naureen Ahmed
Manager, Marketing & Analysis, STR Global
NAhmed@strglobal.com 
+44 (0)207 922 1965
 
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
 
 

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.