5 things to know: 12 February 2018
 
5 things to know: 12 February 2018
12 FEBRUARY 2018 10:51 AM

From the desks of the Hotel News Now editorial staff:

  • Carlson Rezidor to change name to Radisson Hotel Group
  • World’s tallest hotel opens in Dubai
  • Hyatt’s Unbound Collection portfolio gaining steam
  • Marriott International to open new resort in Las Vegas
  • Preliminary US lodging data for January 2018

Carlson Rezidor to change name to Radisson Hotel Group: Carlson Rezidor Hotel Group will change its name to Radisson Hotel Group starting 5 March, said Ben Gardeen, VP of corporate communications and PR, Americas, at Carlson Rezidor. The company will share more information about its new vision, global brand architecture and loyalty program at the International Hotel Investment Forum in Berlin.

The company provided a first look at its new name in its 17 January Investor Day presentation, in which it stated it would relaunch its brands behind the Radisson Hotel Group “to leverage brand equity, drive awareness and increase marketing efficiency.” That presentation also notes the company is rebranding its Quorvus Collection soft brand as Radisson Collection.


World’s tallest hotel opens in Dubai: Opening today, the Gevora Hotel in Dubai, United Arab Emirates, is officially the tallest hotel in the world, reports the Khaleej Times. The hotel comes in at 356.3 meters tall with 75 floors, just beating another Dubai hotel—the JW Marriott Marquis Tower 1—by roughly one meter. That hotel is part of the Burj Khalifa, the world’s tallest tower.

The Gevora Hotel has 528 rooms, 265 one-bedroom apartments and 31 two-bedroom apartments, according to the article. The building is the 11th tallest tower in the Middle East and 35th in the world. Of the top 10 tallest buildings in the world, seven of those are located in Dubai.


Hyatt’s Unbound Collection portfolio gaining steam: Rather than attempting to grow its soft-brand collection as quickly as possible, Hyatt Hotels Corporation has been taking its time to select the right properties for its Unbound Collection, writes HNN’s Sean McCracken. Launched two years ago with four properties, the collection currently has seven hotels with several more in the works.

“The brand was always intended to be a little bit different than a lot of the other soft brands out there,” said David Tarr, SVP of real estate and development for the Americas. “There are quite a number of soft brands for other companies designed to be robust growth vehicles. We already intended (Unbound) to be a brand we grow very thoughtfully with an objective to curate a brand consistent in terms of quality.”


Marriott International to open new resort in Las Vegas: Marriott International has announced its plans to open a new resort and casino, The Drew Las Vegas, by late 2020, according to a news release. The property will have nearly 4,000 guestrooms.

Multiple hotel brands will be represented at the resort. The property will debut Marriott’s Edition brand in Las Vegas and the JW Marriott brand on the Strip, according to the release. The property will have more than 500,000 square feet of convention and meeting space.

Witkoff is the developer of the property. Two Blackbirds Hospitality will oversee the resort and casino’s launch and operations, while Marriott will manage the hotels once they open.


Preliminary US lodging data for January 2018: Revenue per available room grew 2% to 4% for the total U.S. hotel industry in January 2018, according to preliminary numbers from STR, parent company of HNN. That growth was the result of 1% to 3% growth in average daily rate and flat to 2% growth in occupancy.

Among the chain-scale segments, the economy and luxury segments saw the highest growth in RevPAR, each achieving 3% to 5% growth. Upper upscale experienced the lowest increase in RevPAR, seeing flat to 2% growth. The midscale and economy segments experienced the highest rate growth with a range of 2% to 4% growth.


Compiled by Bryan Wroten. 

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