A plea for hooks
A plea for hooks
22 FEBRUARY 2018 8:33 AM

Don’t leave us hanging, hoteliers. We all need more hooks!

As a rule, I don’t like writing blogs that smack of “Now listen here and let ME tell YOU about what travelers really want from a hotel!”

But as it happens, I travel a good amount. And today I just can’t keep my gripes to myself, so get ready for some free (unsolicited) advice.

I’m here to talk about hooks, people. Hooks in hotel rooms. And why they’re the untapped next frontier of FF&E, guaranteed to wow your guests with their utter simplicity and usefulness, and make up—in guest satisfaction and loyalty—for any exorbitant price you may pay for said hooks.

I mean, they must be really expensive, right? Otherwise more of you would use them in your guestrooms!

Okay, maybe that’s exaggerating just a tiny bit. But I’m baffled as to why there aren’t more hooks in guestrooms. What’s not to love about a good hook? Need a place for your coat? Look: A hook, right next to the door! How about hanging up those jeans you just took off so you don’t have to dig out your suitcase and throw them in there? A hook would be perfect right now!

Typically, guestrooms have one hook. One lonely hook, on the back of the bathroom door (And if you’re one of those fancy hotels with a sliding barn door, guess what’s first to go? That’s right, the hook!).

Hoteliers, you are asking way too much of that lone bathroom hook: It’s gotta hold pajamas. It has to hold tomorrow’s outfit so guests can steam the wrinkles out of the shirt while they take a shower (because you’re kidding yourself if you think people use the iron). And on top of that, you want me to hang up the towel so I can re-use it?

Hang the wet towel on top of PJs and tomorrow’s outfit? Now you’re just being silly!

Hear my passionate plea: I need more hooks. You need more hooks. We all need more hooks. Let hooks bring us together as an industry.

We need at least two in the bathroom. One by the door is simply mandatory. And if you want to get really fancy, I’ll take one or two in the actual guestroom sleeping/living area.

And since I’m being so helpful today, here are some suggestions for what you can take out of the budget to pay for my glorious hooks:

  • The wooden hangers can go. Seriously, who needs that many fine wooden hangers with pants-hanging clips? Nobody, that’s who. If you’re bringing more than one pair of pants on a trip, you’re doing it wrong.
  • The toiletries caddy. It’s so elaborate and custom-crafted to hold the tiny shampoo bottles, yet it takes up so much space and must be a pain to clean. Get rid of it. Stack those little bottles right in the shower.
  • The hairdryer bag. I’m sorry, but why does this need a bag again? Bring back those 1990s wall-mounted dryers!
  • The ice bucket. Unfortunately, the great Gatsby is no longer renting hotel rooms in order to mix prohibited cocktails for his friends, so the ice bucket can go.

There you have it!

Seriously though, I would like to hear from you about why we seem to be an industry divided on the topic of hooks. New York City, I’m looking right at you. Comment below, email me at sricca@hotelnewsnow.com or find me on Twitter @HNN_Steph.

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