Infographic: Marriott/Starwood brand overlap
17 NOVEMBER 2015 10:57 AM
GLOBAL REPORT—The combined force of Marriott International and Starwood Hotels & Resorts Worldwide’s footprint now includes 27 hotel brands spread out around the world.
As of the third quarter of 2015, Marriott had 4,308 hotels open worldwide (excluding timeshare and branded residential units), and Starwood had 1,253.
While both companies each contribute four brands to the luxury segment, it’s the upper-upscale and upscale segments that have the largest volume and combined weight. While neither company has commented on where each brand stands, analysts say the future of some might hang in the balance.