STR: Barcelona bookings drop after MWC cancellation
 
STR: Barcelona bookings drop after MWC cancellation
14 FEBRUARY 2020 8:49 AM

Hotel bookings have fallen by about 25% in select Barcelona properties after Mobile World Congress was canceled on 12 February, according to preliminary data from STR's Forward STAR.

LONDON—Business on the books has dropped roughly 25% in select Barcelona hotels since the announced cancellation of the Mobile World Congress, according to preliminary data from Forward STAR, STR’s future demand benchmarking solution.

The GSM Association announced the cancellation on 12 February amid global concern around the outbreak of coronavirus (COVID-19).

“These numbers provide a strong indication of the bookings impact for hotels in Barcelona,” said Steven Cote, STR’s Product Manager for Forward STAR. “Given that 100,000 delegates were expected to attend the Mobile World Congress, the effects will be significant for hoteliers in reaching their performance goals for not only this quarter, but the entire year.”

As of 10 February, the highest business-on-the-books day during the congress was set to be 25 February. However, on the day after the cancellation was announced, bookings dropped dramatically to 67%. The largest loss in forward demand thus far is 30% for the scheduled final day of the congress, where business on the books fell from 82% to 52%.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

International Media Contact:

Rebeca Vélez Mínguez
Communications Executive
rvelez@str.com
+44 (0)203 890 0056 ext. 0056

General Media Inbox:
media@str.com

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editorial Director Stephanie Ricca at sricca@hotelnewsnow.com.

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.