Author Bio
HNN columnist
Charlotte Novom, ISHC, is principal of Novom Marketing, a hospitality marketing and public relations consultancy established in 1993. With a strong international background, Novom held key sales and marketing positions at the Westin Century Plaza Hotel; The Plaza Hotel, New York; and The Peninsula Hotel, Beverly Hills. She currently provides strategic marketing counsel and public relations expertise to such clients as the Four Seasons Resort Maui at Wailea, L’Auberge de Sedona, Pueblo Bonito Oceanfront Resorts of Mexico and the Egyptian Tourist Authority. Selected past clients have included The Resort at Paws Up, Destination Hotels and Resorts, The Savoy Group of London, the region of Provence, and the Big Island of Hawaii in addition to a large number of luxury hotels, resorts, and retail shopping center developers. She brings a unique perspective to hospitality public relations, with the experience of having to evaluate, engage, and direct public relations agencies when she worked on the client side. She can be reached at: