Loyalty is a valuable asset. Experts explored the data and profit opportunities of a strong loyalty program during an HSMAI University, HotelNewsNow.com and STR revenue-management webinar.
What good is guests’ credit card data to a hacker if he can’t read it?
Loyalty programs are based on demonstrated value to owners, guests and hotel companies.
Hotels have learned to live with the efficient operating models and technological advances that will allow them to keep staffing levels from becoming bloated, executives said during the Southern Lodging Summit @ Memphis.
Here’s a successful budgeting checklist to make the inevitable hotel budget season easier to handle.
Demand has rebounded, but rates still lag. Why? Too many revenue mangers are following the pack—right off a cliff. Success depends on setting smart goals, according to a panel of experts at the Hotel Data Conference.
Free Internet access positively impacts guest satisfaction, according to the 2010 North America Hotel Guest Satisfaction Index Study by J.D. Power and Associates.
If only hoteliers had heeded the words of the late pop singer Michael Jackson, there might be a lot less anger at the U.S. General Services Administration this morning.