Now that 2011 has come to a close, we at STR, once again, are looking at the data that underlies our Trend Reports. Virtually all new developments and feasibility studies require—at some point or another—a look at a self-selected competitive set to aid consultants and owners with the understanding of local-market conditions. This article shows a snapshot of the most and least requested markets, cities, ZIP codes and brands, among other tidbits of Trend trivia.
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Jan Freitag
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Overall, the data holds no big surprises. New York City hotels and the NYC market are most-requested, and the more than 6% supply growth for the metro area in 2011 probably is not going to diminish in 2012. Contrast that with the apparent lack of developer interest in Howard, South Dakota; Ponca, Nebraska (which top the list of least-requested cities); or two other cities in New York: Shirley and Ravena. Also, I wonder why two Texas cities—Houston and San Antonio—are among the top 10 most-requested cities for Trend Reports?
The brands most often used in a Trend probably point at the direction of development in 2012 and 2013, and it looks as if upper-midscale hotels are continuing their attraction to the development community. However, it’s important to also ask, are those Trend Reports used in loan renegotiations and foreclosure sales?
Through 20 December 2011, the following are some other highlights of our Trend data:
Most-requested hotel in a Trend Report: Tribeca Grand Hotel, New York City, New York
Least-requested hotel: Motel 6, Williston, North Dakota
Number of hotels from NYC in the top 50 most-requested hotel list: 39
Most-requested non-NYC hotel: Fairmont Princess, Scottsdale, Arizona
Top 10 most-requested markets:
• New York, New York
• Los Angeles-Long Beach, California
• Washington, D.C., Maryland-Virginia
• Chicago, Illinois
• Atlanta, Georgia
• Texas East
• Houston, Texas
• Dallas, Texas
• Miami-Hialeah, Florida
• Orlando, Florida
Top 10 least-requested markets:
• Madison, Wisconsin
• Syracuse, New York
• Bergen-Passaic, New Jersey
• Melbourne-Titusville, Florida
• Augusta, Georgia-South Carolina
• Allentown-Reading, Pennsylvania
• Lexington, Kentucky
• Macon/Warner Robins, Georgia
• Des Moines, Iowa
• Chattanooga, Tennessee-Georgia
Top 10 most-requested cities:
• New York, New York
• Houston, Texas
• San Antonio, Texas
• Orlando, Florida
• San Francisco, California
• San Diego, California
• Miami Beach, Florida
• Atlanta, Georgia
• Washington, D.C.
• Chicago, Illinois
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Top 10 least-requested cities:
• Howard, South Dakota
• Ponca, Nebraska
• Sutherland, Nebraska
• Kotzebue, Alaska
• Machesney Park, Illinois
• Sheffield, Illinois
• Bouton, Iowa
• Shirley, New York
• Mullan, Idaho
• Ravena, New York
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Top 10 most-requested ZIP codes:
• 93921 (Carmel, California)
• 83001 (Jackson, Wyoming)
• 92315 (Big Bear Lake, California)
• 93546 (Mammoth Lakes, California)
• 90704 (Avalon, California)
• 49701 (Mackinaw City, Michigan)
• 10018-1401 (New York, New York)
• 84060 (Park City, Utah)
• 10018-1404 (New York, New York)
• 80424 (Breckenridge, Colorado)
Top10 least-requested ZIP codes:
• 31408-1731 (Garden City, Georgia)
• 37040-6138 (Clarksville, Tennessee)
• 02891-4300 (Westerly, Rhode Island)
• 56220-1407 (Canby, Minnesota)
• 57349 (Howard, South Dakota)
• 69165 (Sutherland, Nebraska)
• 70068-5222 (LaPlace, Louisiana)
• 68770 (Ponca, Nebraska)
• 61520-2501 (Canton, Illinois)
• 71446-5308 (Leesville, Louisiana)
Top 10 most-requested chains:
• Independent
• Holiday Inn Express
• Comfort Inn
• Hampton Inn
• Best Western
• Days Inn
• Super 8
• Courtyard by Marriott
• Quality Inn
• La Quinta Inns & Suites
Top 10 least-requested chains:
• Lakeview
• Drury Lodge
• Wellesley Inn
• Canad Inns
• Colony
• Hilton Grand Vacations
• Key West Inns & Suites
• O’Callaghan
• Park Plaza
• Golden Tulip
Hotels requested by chain scale:
Hotels requested by location type:
The opinions expressed in this blog do not necessarily reflect the opinions of HotelNewsNow.com or its parent company, Smith Travel Research and its affiliated companies. Bloggers published on this site are given the freedom to express views that may be controversial, but our goal is to provoke thought and constructive discussion within our reader community. Please feel free to comment or contact an editor with any questions or concerns.
