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1.
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By Christine Blank, HotelNewsNow.com contributor
06 July 2010
The latest compilation of hotel promotions includes: Chicago hotels getting in on Foursquare and various Fourth of July packages.
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2.
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By Christine Blank, HotelNewsNow.com contributor
08 November 2010
What makes for a successful social media campaign? For the marketing team at Viceroy Hotel Group, it’s all about outreach and engagement across a wide array of platforms.
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3.
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By Ashish Gambhir, HotelNewsNow.com columnist
06 June 2012
These five steps will help you generate the customer intelligence you need to optimize the guest experience.
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4.
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By Jason Q. Freed, News Editor-Americas
23 August 2011
Done well, true reputation management is a function that touches many aspects of a hotel’s operations. Making changes to operations naturally improves your hotel’s reputation.
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5.
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By Jason Q. Freed, News Editor-Americas
24 August 2011
Introducing readily available online guest feedback into a hotel’s revenue management strategy is growing in popularity and success.
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6.
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By Jeff Higley, Editorial Director
06 September 2011
Social media is about more than posts and updates—it’s about interacting with guests and facilitating loyalty and awareness.
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7.
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29 December 2011
From the desks of the HotelNewsNow.com editorial staff:
• Abu Dhabi hotel guest numbers up 16% in 11 months;
• brands dominate social-media platforms;
• US unemployment claims up;
• hotel investment to grow in Central and Eastern Europe; and
• how to optimize a pay per click budget.
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8.
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By Christine Blank, HotelNewsNow.com contributor
06 June 2011
Hotels find success with “48-Hour” sales and Foursquare promotions; and a list of unique summer marketing campaigns from around the world.
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9.
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By Jason Q. Freed, News Editor-Americas
31 July 2012
Location-based marketing should be a critical part of a hotel’s online strategy and can drive more effective ROI and consumer engagement, sources said.
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10.
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By Jeff Higley, Editorial Director
06 September 2011
Taking charge of the conversation is of the utmost importance, but there are other things to keep in mind as social media becomes part of a hotel’s daily operations.
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