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1.
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By The HNN editorial staff,
22 July 2011
In this week’s roundup: A reader calls Western hotel companies naïve; a sales consultant offers an apt analogy of Google’s AdWords.
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2.
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By Jason Q. Freed, News Editor-Americas
09 March 2012
Sources say retargeting campaigns—serving customers specific ads based on sites they visited—are more effective than traditional push advertising. However, privacy laws are calling the practice into question.
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3.
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By Jason Q. Freed, News Editor-Americas
21 July 2011
More details are emerging about Google’s newest product, Hotel Price Ads, but some hoteliers are reluctant to jump aboard.
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4.
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By Brendan Manley, HotelNewsNow.com contributor
06 September 2012
Since OTAs own the pay-per-click landscape, hotel marketers must look ahead.
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5.
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By Jason Q. Freed, News Editor-Americas
14 February 2011
The search-engine giant is taking steps that could have major implications on the hotel industry and the way rooms are marketed and distributed. Let’s take a closer look.
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6.
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By Jason Q. Freed, News Editor-Americas
19 November 2012
At last week’s PhoCusWright Conference, Google shed little light on future plans but reiterated its commitment to the space. Critics say products are evolving slower than anticipated.
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7.
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By Christine Blank, HotelNewsNow.com contributor
01 April 2010
Google is testing a new technology that allows users of its Google Maps feature to see rates in real time.
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8.
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By Patrick Mayock, Editor-in-Chief
08 June 2012
Google made aggressive strides this week into the distribution space.
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9.
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By Jason Q. Freed, News Editor-Americas
06 September 2012
As the reach of Google+ expands, a new challenge for hotel digital marketers is understanding how Google+ Local business pages will affect hotels’ results, reputation and revenue.
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10.
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By Stacey Mieyal Higgins, News Editor-International
31 January 2011
It’s enough to strike fear in the hearts of OTAs worldwide—if Google enters the hotel booking game, what will the resulting merchant landscape look like? Don’t worry about it too much because the scenario is not likely, according to industry experts.
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