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1.
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By Max Starkov, HotelNewsNow.com columnist
06 September 2012
Max Starkov outlines the top three digital marketing revenue-generating initiatives to focus on during 2013.
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2.
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By The HNN editorial staff,
15 April 2011
TripAdvisor monopolizes the conversation this week, as hoteliers question how to respond to user-generated reviews and where to allocate their marketing spend.
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3.
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By Stacey Mieyal Higgins, News Editor-International
02 August 2011
The latest evolution of Google’s location-based search functions combines map technology and real-time prices and availability.
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By Jason Q. Freed, News Editor-Americas
09 March 2012
Sources say retargeting campaigns—serving customers specific ads based on sites they visited—are more effective than traditional push advertising. However, privacy laws are calling the practice into question.
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5.
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By Patrick Mayock, Editor-in-Chief
08 June 2012
Google made aggressive strides this week into the distribution space.
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By Max Starkov, HotelNewsNow.com columnist
06 December 2012
All three channels—desktop, mobile and tablet—must be integrated in a hotel’s marketing strategy.
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7.
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By Jason Q. Freed, News Editor-Americas
13 April 2011
Two announcements last week leave hoteliers wondering how third-party intermediaries will redefine the ways travel is marketed and sold.
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By Carlo Wolff, HotelNewsNow.com contributor
19 October 2011
AAHOA’s My Best Hotel Rate and Magnuson’s Global Hotel Exchange might have been launched with the right idea, but both will require significant capital to make them relevant to travelers.
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9.
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By Jason Q. Freed, News Editor-Americas
23 February 2012
Exit traffic from Brand.com will drive the bulk of Roomkey.com’s visits, but will it deliver enough eyeballs to compete with the heavyweights?
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10.
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By Jason Q. Freed, News Editor-Americas
07 February 2012
Revenue managers and consultants applaud the authors of the Distribution Channel Analysis study, however, some question the findings.
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