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1.
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By Jason Q. Freed, News Editor-Americas
30 January 2013
Experts at HSMAI’s Digital Marketing Strategy Conference said it’s imperative that digital marketing employees are in close contact with other departments.
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2.
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By Jason Q. Freed, News Editor-Americas
31 January 2013
Hoteliers during the HSMAI Digital Marketing Strategy Conference illustrated digital marketing initiatives that are producing results.
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3.
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By Jason Q. Freed, News Editor-Americas
08 November 2012
Trends in the hotel digital marketing space include: having a simple framework for measurement; knowing what to measure; and creating a compelling case for investment in measurement tools.
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4.
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By Jason Q. Freed, News Editor-Americas
14 December 2012
As hotel digital marketers work to stay on the forefront of technology, HSMAI is introducing a new focus on the digital marketing tract.
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5.
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By Jason Q. Freed, News Editor-Americas
03 December 2010
Travelclick shares global data on Q3 hotel performance, offers 2011 predictions, and suggests digital marketing initiatives to capitalize on future increases in demand.
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6.
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By Harvey Chipkin, HotelNewsNow.com contributor
09 February 2011
Panelists at a recent Digital Marketing Strategy conference agreed that social media must be integrated into an overall consumer-oriented strategy.
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7.
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By Jason Q. Freed, News Editor-Americas
29 February 2012
Experts at the HSMAI Digital Marketing Conference said there is a complex data collection process that can help trace the channels and influences that lead travelers to book.
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8.
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By Jason Q. Freed, News Editor-Americas
01 March 2012
Experts at HSMAI’s Digital Marketing Strategy Conference said the way hotels talk to consumers is changing at an incredibly rapid pace.
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9.
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By Max Starkov, HotelNewsNow.com columnist
06 September 2012
Max Starkov outlines the top three digital marketing revenue-generating initiatives to focus on during 2013.
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10.
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By Brendan Manley, HotelNewsNow.com contributor
06 September 2012
Since OTAs own the pay-per-click landscape, hotel marketers must look ahead.
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