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1.
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By Sheila Callahan, HotelNewsNow.com contributor
24 September 2008
Hoteliers must proceed carefully when pursuing a rebrand. Communication is key to executing successfully.
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2.
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HNN Newswire
24 June 2009
270-room Sheraton Newton will undergo extensive renovations and be rebranded as a Crowne Plaza Hotel.
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3.
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By Stacey Mieyal Higgins, News Editor-International
23 November 2009
Relaunch, rebrand and redesign were all on the agenda for some of IHG’s hallmark brands at the annual Americas conference.
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By Tamara Thiessen, HotelNewsNow.com correspondent
07 September 2011
Following last year’s purchase of 225 Golden Tulip hotels, Louvre Hotels Group’s rebranding in April is symbolic of the company’s soaring international ambitions.
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5.
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By Alissa Ponchione, Editor
06 December 2011
Looking to rebrand its extended-stay portfolio, Hyatt Hotels Corporation creates a home-like feel with its Hyatt House concept.
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6.
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HNN Newswire
26 January 2012
Hyatt Hotels will rebrand 38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels to Hyatt house.
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7.
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HNN Newswire
13 July 2010
The Holiday Inn Charleston Historic District will be rebranded the Courtyard by Marriott Charleston Historic District with 176 guestrooms and 5,000 square feet of meeting space.
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8.
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By Jason Q. Freed, News Editor-Americas
29 March 2012
With renovation financing slowly returning and brands clamping down on CapEx requirements, the opportunity to purchase, renovate and rebrand is attractive.
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9.
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By Jeff Higley, Editorial Director
18 May 2012
The $174-million acquisition of Sonesta International Hotels resulted in HPT rebranding several assets and launching an upscale, extended-stay brand, HPT president and COO John Murray said.
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10.
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By Sheila Callahan, HotelNewsNow.com contributor
23 September 2008
Establishing expectations, performance measurements and tools for success are key bits of information for management to relay when a new property joins a company.
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