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1.
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By Jason Q. Freed, News Editor
17 December 2012
Paid marketing efforts like SEO, SEM, email and display advertising should be centralized by the brand and supplemented at the hotel level, executives said before HSMAI’s Chief Digital Officer Executive Roundtable.
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2.
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By Jason Q. Freed, News Editor
08 March 2011
Google is interested in becoming “the place to go for everything related to travel,” but the search-engine giant won’t get there without buy-in from hotel brands.
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3.
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By Chris Anderson, HotelNewsNow.com columnist
07 March 2013
As Facebook moves further down the demand funnel from awareness to conversion, it's moving further into the arena of revenue management and away from marketing.
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4.
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By Lisa Francesca Nand, HotelNewsNow.com correspondent
09 November 2011
Search-engine experts from Google and Yahoo!, among others, during the World Travel Market shared key updates and developments in the realm of search engine optimization.
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5.
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By Max Starkov, HotelNewsNow.com columnist
06 September 2012
Max Starkov outlines the top three digital marketing revenue-generating initiatives to focus on during 2013.
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6.
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By Christine Blank, HotelNewsNow.com contributor
15 October 2009
Search engine marketing isn’t a silver bullet that will work for every hotel marketing campaign. Boutiques and independents should customize their approaches to improve online visibility.
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7.
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By William Edmundson, HotelNewsNow.com columnist
30 November 2010
Your website isn’t going to do you any good if potential guests can’t find it. Follow these seven steps to improve your search engine optimization.
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8.
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09 November 2011
From the desks of the HotelNewsNow.com editorial staff:
• IHG RevPAR growth slows in October;
• debating fairness of management contracts;
• Google+ Pages open for business;
• how to boost search-engine rankings; and
• survey: Travelers will continue to spend in 2012.
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9.
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11 January 2012
From the desks of the HotelNewsNow.com editorial staff:
• Six major chains launch hotel search engine;
• investors taking wait-and-see approach in MEA;
• STR: 70,291 rooms expected to open in U.S. in 2012;
• California hotel foreclosures jump 65.9% in Q4; and
• GBTA: Business travel spend up 7.6% in 2011.
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10.
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By Patrick Mayock, Editor-in-Chief
03 June 2009
A new report reveals only one out of five consumers will visit your Web site first before selecting a hotel or resort.
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