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By Lisa Francesca Nand, HotelNewsNow.com correspondent
09 November 2011
Search-engine experts from Google and Yahoo!, among others, during the World Travel Market shared key updates and developments in the realm of search engine optimization.
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By Patrick Mayock, Editor-in-Chief
03 June 2009
A new report reveals only one out of five consumers will visit your Web site first before selecting a hotel or resort.
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By William Edmundson, HotelNewsNow.com columnist
30 November 2010
Your website isn’t going to do you any good if potential guests can’t find it. Follow these seven steps to improve your search engine optimization.
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4.
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By David Backes, HotelNewsNow.com columnist
09 November 2011
Use these steps to help increase visibility in the hotel space on Google, Bing and other search engines.
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5.
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By Abby Heft, HotelNewsNow.com columnist
01 August 2012
Brands’ cookie-cutter online templates provide a quick and easy way to gain an Internet presence, but hoteliers trying to differentiate their properties are better served creating customized Web platforms.
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6.
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By Brooke Snow, HotelNewsNow.com columnist
26 September 2012
Local listings on search engines are an increasingly significant part of search, so it’s important to stay up-to-date to ensure your hotel’s online presence.
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7.
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By Brooke Snow, HotelNewsNow.com columnist
07 May 2013
It’s time to start viewing Google+ as more of a search-engine optimization tool and less of a social media site.
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8.
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By Jason Q. Freed, News Editor-Americas
17 December 2012
Paid marketing efforts like SEO, SEM, email and display advertising should be centralized by the brand and supplemented at the hotel level, executives said before HSMAI’s Chief Digital Officer Executive Roundtable.
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9.
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By Max Starkov, HotelNewsNow.com columnist
06 September 2012
Max Starkov outlines the top three digital marketing revenue-generating initiatives to focus on during 2013.
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10.
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By Alissa Ponchione, Editor
16 January 2013
The best way to capitalize on marketing efforts is for hoteliers to develop a two-pronged approach: gaining market share by adding location in the hotel’s name and growing online search dominance with savvy SEO practices.
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