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1.
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By Larry Mogelonsky, HotelNewsNow.com columnist
16 October 2012
A good brand fosters personal interactions with consumers by building rapport, enhancing social engagement and giving a personal narrative, which can increase first-time purchases and loyalty.
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2.
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By Edward Perry, HotelNewsNow.com contributor
13 April 2012
Social media plays a valuable role in hoteliers’ ability to create and maintain brand loyalty.
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3.
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By Stephanie Wharton, HotelNewsNow.com contributor
28 December 2012
Executives from Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western International shared the strategies that helped them dominate the social media landscape in 2012.
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4.
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By Jim Hartigan and Tommy Taylor, HotelNewsNow.com columnists
05 May 2011
We, as sentient human beings, should not—nay—MUST NOT trust robots. But trust is critical in fostering hotel team member engagement.
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5.
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HNN Newswire
08 April 2010
Quorum Hotels & Resorts has announced its latest hotel management engagement, the Fremont Marriott Silicon Valley.
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6.
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By Christine Blank, HotelNewsNow.com contributor
09 February 2011
A back-and-forth dialogue that goes beyond ads engages customers and quantifies how much that engagement is worth.
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7.
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By Jason Q. Freed, News Editor-Americas
31 July 2012
Location-based marketing should be a critical part of a hotel’s online strategy and can drive more effective ROI and consumer engagement, sources said.
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8.
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By Christine Blank, HotelNewsNow.com contributor
08 November 2010
What makes for a successful social media campaign? For the marketing team at Viceroy Hotel Group, it’s all about outreach and engagement across a wide array of platforms.
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9.
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By Jim Hartigan and Tommy Taylor, HotelNewsNow.com columnists
12 May 2011
Communication is something managers and employees as well as the young and not-quite-as-young both require in order to be fully engaged.
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10.
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By Jim Hartigan and Tommy Taylor, HotelNewsNow.com columnists
19 May 2011
A hotel property that is accepting and open to new ideas is a critical first step for every hotel manager wanting to increase participation from his or her team. Here are some other ideas.
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