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1.
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By Jason Q. Freed, News Editor-Americas
23 February 2012
Exit traffic from Brand.com will drive the bulk of Roomkey.com’s visits, but will it deliver enough eyeballs to compete with the heavyweights?
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2.
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By Alissa Ponchione, Editor
07 February 2012
Roomkey.com might give big brands the extra boost they need, but is there a potential relationship for independent hotels on the site, as well?
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3.
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By Jason Q. Freed, News Editor-Americas
29 April 2013
The “exit-traffic” strategy to capture demand from brand.com sites is driving results. Next, the company will address guest frequency programs and work through some mobile issues.
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4.
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11 January 2012
From the desks of the HotelNewsNow.com editorial staff:
• Six major chains launch hotel search engine;
• investors taking wait-and-see approach in MEA;
• STR: 70,291 rooms expected to open in U.S. in 2012;
• California hotel foreclosures jump 65.9% in Q4; and
• GBTA: Business travel spend up 7.6% in 2011.
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5.
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By Ric Mandigo, HotelNewsNow.com columnist
10 April 2012
After more than a few months on the market, Room Key appears to be an underdeveloped idea.
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6.
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By Gavin Landry, HotelNewsNow.com columnist
20 July 2012
As new giants such as Google and Apple enter the online distribution landscape, OTAs will become less important to the hotel industry.
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7.
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By Chris Anderson, HotelNewsNow.com columnist
25 July 2012
New distribution channels that focus on new methods of selling and engaging are creating interesting segmentation opportunities for hotels.
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8.
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By Jason Q. Freed, News Editor-Americas
11 January 2012
CEO John F. Davis said Room Key will allow consumers to compare brands but still book direct and will charge “significantly less” commissions.
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9.
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By Jason Q. Freed, News Editor-Americas
12 January 2012
Too many hoteliers— too many headlines— are claiming a new product is the be-all, end-all savior for simplifying hotel online distribution. It’s time to stop and take a deep breath.
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10.
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By Stephanie Wharton, HotelNewsNow.com contributor
20 January 2012
While many hotel operators are excited at the prospect of saving money on commissions by using RoomKey.com, some are concerned they will have to fork over additional funds to make it work.
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