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By Stephanie Wharton, HotelNewsNow.com contributor
07 July 2011
Revenue managers who do not step up to meet consumers with an active social-media plan will lose, according to consultant Bonnie E. Buckhiester.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
15 December 2008
Holding rates is the de facto advice for revenue managers in a downturn, but "total revenue management" may be just as valuable.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
18 May 2009
There are options for hoteliers embroiled in price war battles that are much less damaging than dropping price. Asking the right questions and erecting “fences” are two places to start.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
19 May 2009
You’ve tested for rate resistance, and it’s there. And you’ve had success with adding value and well-fenced promotional specials. But you’re running out of options. Now what?
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By Bonnie Buckhiester, HotelNewsNow.com columnist
17 May 2011
Social media is here to stay, and revenue managers must evolve in the face of this formidable new landscape.
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HNN Newswire
17 August 2009
VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
09 September 2009
Assessing the program and following up are two of the keys to a solid, successful upsell program.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
27 July 2010
Now is the time to assess your current revenue-management situation and integrate it with online and social media marketing.
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By Bonnie Buckhiester, HotelNewsNow.com columnist
23 May 2012
For any hotel looking to move to the very highest level in its revenue management effort, total revenue management initiatives must be considered.
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10.
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By Stephanie Wharton, HotelNewsNow.com contributor
23 May 2012
Total revenue management is about optimizing the entire hotel asset by not leaving any money on the table, according to experts who spoke during a HSMAI webinar Tuesday.
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