|
1.
|
By Jason Q. Freed, News Editor-Americas
09 March 2012
Sources say retargeting campaigns—serving customers specific ads based on sites they visited—are more effective than traditional push advertising. However, privacy laws are calling the practice into question.
|
|
2.
|
09 March 2012
From the desks of the HotelNewsNow.com editorial staff:
• China’s domestic economy chains report Q4 earnings
• LaSalle acquires Hotel Palomar in Washington for $143.8m
• STR preliminary February results show RevPAR gains
• Retargeting ads yield big returns for hotels
• US jobs grew by 227,000 in February
|
|
3.
|
By Chris Anderson, HotelNewsNow.com columnist
07 March 2013
As Facebook moves further down the demand funnel from awareness to conversion, it's moving further into the arena of revenue management and away from marketing.
|
|
4.
|
By Jason Q. Freed, News Editor-Americas
09 November 2012
Hotel digital marketers discuss allocating the 2013 marketing budget, investing in personnel resources and how to get the most return on dollars spent.
|