Hotel News Now is a division of STR. Based in Cleveland, Ohio, Hotel News Now is an online news resource that combines the decades worth of experience from its editorial team along with unprecedented access to STR data to provide vital, up-to-the-minute information for hotel decision makers throughout the world.
Hotel News Now comprises a website and numerous email newsletters, including the Daily Update and Product Showcase. Its reader community includes executives who own, manage, or finance hotels, as well as the managers and employees who oversee the operations of hotels worldwide.
Welcome to Hotel News Now (“HNN”), an online news outlet of STR, Inc. (“STR”). By using HNN, you agree to be bound by these Terms and Conditions. HNN may revise these Terms and Conditions at any time by updating this posting. Please visit this page periodically to review these Terms and Conditions as they are binding on you.
IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE HNN. FAILURE TO FOLLOW THIS TERMS AND CONDITIONS AGREEMENT MAY RESULT IN TERMINATION OF YOUR ACCESS TO HNN, WITHOUT NOTICE AND IN ADDITION TO ANY OTHER REMEDIES AVAILABLE TO STR, INCLUDING LEGAL LIABILITY.
Participation and Conduct
During the term of this T&C, STR grants to you a terminable at will non-exclusive license to use and display HNN, and to download materials available through HNN, all solely for your personal, non-commercial use. You may not transfer, assign, sub-license, lend or re-sell the rights granted under this license. Any use in violation of these limits shall constitute a violation of the terms of this license. Absolutely no framing of our site is permitted.
You may participate in any forums or messaging threads (i.e. comments) offered through HNN, but you agree not to post any material the content of which (i) is defamatory, libelous, obscene, indecent, abusive, threatening to others, or in violation of any law; or (ii) infringes the copyright, trademark right, or other intellectual property right of any third party. You will be solely responsible for all content that you post on HNN.
You agree you will not transmit any viruses, worms, malware, Trojan horses or other harmful or destructive content of any kind and that you will not upload, post, host or transmit unsolicited material or messages to the website. You agree that you are solely liable for damages caused by any submissions to HNN.com
You agree to indemnify STR and its officers and employees from and against all liabilities, judgments, damages, and costs (including attorney's fees) incurred by any of them which arise out of or are related to the content that you post. Forums and messaging are intended only for the personal use of readers, and may not be used for commercial purposes or for organized political activity.
STR reserves the right to monitor content posted on HNN, and to modify or remove any messages or postings that it deems, in its sole discretion, to be abusive, defamatory, in violation of the copyright, trademark right, or other intellectual property right of any third party, or otherwise inappropriate for HNN. STR also reserves the right to edit or modify any submissions in response to requests for feedback or other commentary. Notwithstanding the foregoing, STR is not obligated to take any such actions, and will not be responsible or liable for content posted by any subscriber in comments or other area on HNN.
Copyright and Trademarks
HNN is the property of STR. HNN and all materials published therein, including but not limited to articles, graphical images, interactive applications, audio clips, and video clips (collectively, the "Content"), are protected by copyright and are owned by STR or its licensors. You may not modify the Content or re-publish, re-transmit or otherwise distribute directly any Content to any third person except for your personal, non-commercial use, as permitted by the license granted above and under the Fair Use provision under U.S. and International Copyright Law. It is understood that some of the content appearing on the site is news and as such releases are not obtained from individuals or entities for the use of the name, likeness or trademarks. It is your sole obligation to a) determine if your uses require releases or permission, and b) to obtain the necessary releases.
HNN and its logos are trademarks of STR. All other trademarks on HNN are the property of their respective holders.
For information about reprints and copyright permissions, please contact a member of the HNN Editorial Team.
Exclusions of Warranty and Liability
HNN AND ANY EXECUTABLE PROGRAMS AND OTHER MATERIALS PROVIDED THROUGH HNN ARE PROVIDED "AS IS" AND WITHOUT WARRANTY OF ANY KIND, AND ALL EXPRESS OR IMPLIED WARRANTIES ARE HEREBY EXCLUDED, INCLUDING, WITHOUT LIMITATION, THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. STR DOES NOT WARRANT THAT HNN OR ANY MATERIALS OBTAINED THROUGH HNN ARE VIRUS-FREE. IF YOU DOWNLOAD EXECUTABLE PROGRAMS FROM HNN, THE ENTIRE RISK AS TO THE RESULTS AND PERFORMANCE OF SUCH PROGRAMS IS ASSUMED BY YOU. STR IS NOT RESPONSIBLE FOR THE ACCURACY OF OR ERRORS OR OMISSIONS IN ANY SUCH PROGRAMS, AND STR DOES NOT WARRANT THAT THE OPERATION OF ANY SUCH PROGRAMS WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY DEFECTS IN ANY SUCH PROGRAMS WILL BE CORRECTED. STR DOES NOT WARRANT THAT THE CONTENT OF ITS STORIES WILL BE ERROR FREE. WE ACCEPT NO LIABILITY FOR SUSPENSION, INTERRUPTION, TEMPORARY UNAVAILABILITY, LOSS OF DATA OR FAULTS OCCURRING IN THE WEBSITE IRRESPECTIVE OF CAUSE, INCLUDING A LACK OF SUITABLE PARTICIPANTS FOR A PARTICULAR SURVEY OR REPORT. YOU ARE ADVISED TO USE APPROPRIATE ANTI VIRUS SOFTWARE.
STR WILL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES RESULTING FROM LOST PROFITS OR REVENUE; LOSS OF USE OF OR RELIANCE ON THE SERVICE, INFORMATION PROVIDED OR OF ANY EXECUTABLE PROGRAMS; LOSS OF USE OF DATA OR EQUIPMENT; OR OTHER SIMILAR DAMAGES) ARISING OUT OF THE USE OR INABILITY TO USE HNN OR ANY EXECUTABLE PROGRAM OBTAINED THROUGH HNN, EVEN IF STR HAS BEEN ADVISED OF THE LIKELIHOOD OF SUCH DAMAGES. IN NO EVENT SHALL STR’S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT, OR OTHERWISE) RELATING TO THE SERVICE EXCEED $100.
SOME STATES DO NOT ALLOW EXCLUSION OR LIMITATION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.
STR may give notice to you through general posting on HNN, through postal notification, or through e-mail notification, in its sole discretion. You may give notice to STR via by postal mail to 375 East Main Street, Hendersonville, TN 37075 U.S.A.
STR reserves the right, in its sole discretion, to restrict or block the access of any subscriber to HNN or any section thereof.
Any failure by STR to enforce any provision of this T&C shall not be construed as a continuing waiver of any rights under such provision. In the event that any portion of this T&C is held unenforceable, the remaining provisions of the T&C shall remain in full force and effect.
In the event you breach the terms of this license, or if, any claims are made against STR (its employees, officers or directors resulting from your actions) you shall be liable to STR for all damages, costs, judgments, expenses (including reasonable attorney fees) which it incurs.
This T&C shall be governed by and construed in accordance with the laws of the State of Massachusetts, as applied to contracts entered into and performed within Massachusetts. You agree to grant jurisdiction over yourself to the courts of Massachusetts and designate it as the forum for resolution of all disputes arising under this T&C.
This T&C states the entire agreement between the parties with respect to HNN, and all prior or contemporaneous agreements are merged herein and superseded hereby.
Last updated: 15 December 2015
Privacy and Security
Effective as of 25 May 2018
Who We Are
Hotel News Now (“HNN”) is a division of STR, Inc. and, along with STR’s affiliate STR Global, Ltd, is part of the STR Group.
HNN and the STR Group are privacy conscious organizations. This means we are committed to protecting the privacy of all individuals who interact with us, whether by registering as a subscriber to website or submitting information to us. This approach to privacy applies to all personal information received by us from our visitors and subscribers, whether in electronic, paper or verbal form. It also applies to how we use that information and the choices that are available to you regarding our use of your personal information.
If you have any questions or complaints about our compliance with the Privacy Shield, please contact us at email@example.com or send a letter to our U.S. headquarters at STR, Inc., 735 East Main Street, Hendersonville, Tennessee, USA 37075, Attention: Legal).
If we cannot resolve your complaint, or if you do not receive a timely acknowledgement of your complaint from us, you may submit the complaint at no-cost to the American Arbitration Association (AAA®) and its international division, the International Centre for Dispute Resolution (ICDR®) at http://go.adr.org/privacyshield.html.
Under certain limited circumstances, if all other remedies have been exhausted to no avail, European Union individuals may invoke binding Privacy Shield arbitration as a last resort. Please visit https://www.privacyshield.gov/article?id=ANNEX-I-introduction for information on when you may invoke binding arbitration. To initiate binding arbitration, you must give notification of this decision to STR at firstname.lastname@example.org or send a letter to our U.S. headquarters STR, Inc., 735 East Main Street, Hendersonville, Tennessee, USA 37075, Attention: Legal).
General information about the Privacy Shield and the Privacy Shield Principles, as well as information about binding Privacy Shield arbitration, can be found at www.privacyshield.gov.
Please note that STR, Inc. is also subject to the investigatory and enforcement powers of the United States Federal Trade Commission.
What Information Do We Collect From You and When?
We collect personal information about you when you register to use our websites, or when someone in your organization asks that you be added as a user; when you enroll on behalf of your company in our benchmarking program; when you request more information on products or services; when you request one of STR’s executives speak to your group, company or association; when you register for, or agree to sponsor or present at our Hotel Data Conference; or when you order reports and other products from us. We will also ask for your personal information if you participate in one of our surveys or other research methods which we conduct on behalf of third-party travel and tourism companies or on our own behalf
For our HNN site, if you are merely visiting the site, but not registering or subscribing to any content, we do not collect any personal information about you. However, we may track your activity on the site using cookies, our content management system and third-party analytics sites (see more information below).
The personal information we may collect typically consists of your name, an email address, phone number and mailing address at which you wish to receive communications from us, and may include your credit card and/or banking information if you are using a personal card or account. If you are participating as a speaker in our Hotel Data Conference, in addition to the foregoing, a photograph, your curricula vitae/biography and audio/visual recordings of you may be used.
If your business or you as an individual consumer are a participant in one of our surveys or other research projects, in addition to the above information, we may ask for sensitive information such as, but not limited to, your gender preference, age, occupation, household income, post code/ZIO code, residency, or other personal information to achieve our research objectives.
The tracking technologies include Google Analytics for tracking on all of our websites, and Clicky and StatCounter for our Hotel News Now website. Visitors to our Tourism Consumer Insights division’s website (www.ljresearch.co.uk) will encounter a “pop-up” application provided by Tawk.to which gives those visitors the option to engage with us in real time.
Do Not Track Policy
How Do We Use The Information That We Collect from You?
Your personal information is used by the STR Group for various business reasons, all of which are intended to provide you with reliable, timely and excellent data service and analytics, including:
• To register you as a user on our websites and other client portals. This applies whether you signed up directly with us as a user, or were identified as a user by someone within your organization.
• For invoicing purposes and for credit card payment processing, using a third party vendor.
• To contact you (whether by phone or email), if necessary, about your order.
• If you are an employee or representative of one of our hotel clients, to contact you to inquire about your data or your competitive set selection, and to discuss your contract renewal.
• To notify you about other STR Group products and services, or any STR Group events, in which you may be interested.
• To notify you about any updates or maintenance to our websites.
• To notify you about any corrections or delays in our data reporting.
• For marketing and advertising purposes, if we have received your consent to send you these communications. However, we do not sell our client lists to any other third parties for use in their marketing campaigns. Also, at any time you may opt out of receiving such marketing materials and solicitations from us.
• In relation to our Hotel Data Conference (HDC), for the purpose of registering you as an attendee and sending you updates prior to and during the conference. In addition, we will provide HDC sponsors with the list of attendees free of charge and as a benefit to them. If you are an HDC attendee but wish to limit how your contact information is used you may opt out.
• STR Group webmasters use cookie information to analyze the number of visitors to different areas of the websites, to determine how long users are remaining on the sites, and to make sure that our websites are serving as a useful, effective information source for you.
• To contact you to inquire whether you wish to participate in a consumer survey on behalf of third party travel and tourism organizations.
• If you are a main point of contact for a hotel company, for inclusion in the STR Directory (formerly the AH&LA Directory).
• To analyze and report on the results of surveys or other research methods.
• To comply with our legal and contractual obligations, to resolve disputes and to enforce agreements.
You may object to our use of your information for any of these purposes and you may ask that we case such use at any time by contacting us at email@example.com or calling our U.S. headquarters at 1-615-824-8664 extension 3340. Please note that if we fulfill a particular request we may no longer be able to communicate with you or provide you with news, information, data or other services you or your company has been receiving from us.
With Whom Do We Share Your Personal Information? How Long Do We Keep it?
Your personal information may be shared between and among STR, Inc. in the United States and STR Global, Ltd in the UK, with offices in Germany, Beijing, Dubai, Australia, Brazil, Singapore, and Spain, for purposes of enabling HNN and the rest of the STR Group to provide you with current hotel industry news, as well as the optimal data and analytic services that our customers expect.
We also contract with third party data processors to help us store, catalog and process your contact and payment/credit card information for our sales, service and marketing activities. Among these third parties are SalesForce (cloud based Customer Relations Management), Cvent (Hotel Data Conference registration), MailChimp (marketing and promotional emails), Azure (online data storage), and Proofpoint (email firewall). We require all third party data processors to keep confidential the personal information that we disclose to them and to only use such personal information for the purpose for which it was disclosed. Please let us know if you would like more information about how we work with these companies. We recognize that, under certain data privacy laws and regulations, STR Group may be liable for the actions of those agents and processors we use to process your information.
As stated above, if you are an attendee at our Hotel Data Conference, we may share your contact information with certain corporate sponsors of the Conference.
We may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. There may be instances when we may access or disclose your information in order to protect or defend the legal rights or property of the STR Group or their employees and agents, to protect the safety and security of users, and to protect against fraud.
The STR Group may sell, transfer or otherwise share some or all of its assets in connection with a merger, reorganization or sale of assets, or in the event of bankruptcy, without your permission. In such an event, personal information may be one of the assets transferred.
We will not share your information with any other party, for any reason, unless otherwise disclosed at the point of collection. If that occurs, you will have the opportunity to refuse to give us consent or to withdraw your consent if previously given.
We retain your personal information for as long as needed to provide you or your company with our services. We also retain and use this information as necessary to comply with legal obligations, resolve disputes, and enforce agreements. If you are a participant in a survey, we retain your personal information until we have completed the project for the third party for whom the survey was conducted.
You May Access Your Information, Correct It And Delete It.
We are dedicated to providing reasonable access to visitors who wish to review the personal information we have retained so that they may correct any inaccuracies it may contain or opt to delete the information.
If you wish to see the information about you that we have in our possession, if you wish to correct this information or if you wish to have it deleted in its entirety from our systems, please email us at firstname.lastname@example.org or call 615-824-8664 extension 3340.
While we will respond to your request as quickly as possible, please allow us no more than 30 days for any personal information about you to be accessed, extracted modified and/or deleted from our servers and those of our third-party vendors.
We will certainly respect and fulfill your request to have your information removed from our system. However, please note that in certain cases (such as where you are on a distribution list or identified as the contact person for a hotel that is participating with us) such removal may result in you no longer having access to HNN news and information or to STR Group reports and data, being able to take part in ongoing research in which you may have previously indicated you wanted to participate, or hearing about new or updated STR Group products, services and events. Also, if you are the main contact for your company, or are the person identified to receive invoices on behalf of your company, we will first need for you to identify the person who will be your replacement. We will assume that you have the authority to provide us with that person’s contact information.
Also, please bear in mind that, even if we delete your information, it may still persist on back-up tapes and archival documents or electronic media on which other business critical information is stored and which STR must retain for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes. Access to such archival information is limited to only authorized personnel who are under an obligation to maintain its confidentiality.
Other Choices About Your Information
In addition to the options described above, the following mechanisms are available that allow you to control information that is collected about you and your use of our websites:
• Google Analytics Opt-out Option. If you do not want your information collected with Google Analytics, you can install the Google Analytics opt-out browser add-on. To opt-out of Google Analytics, visit the Google Analytics opt-out page (located at https://tools.google.com/dlpage/gaoptout) and install the add-on for your browser. For more details, visit the “Google Analytics opt-out browser add-on” page (located at https://support.google.com/analytics/answer/181881?hl=en). At this time, similar opt-out features are not available through Clicky, Tawk.to, or StatCounter.
How Do We Protect Your Information?
No method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of information that is transmitted to us electronically. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide. If you have questions about the security of your personal information, our websites or other systems on which your personal information may be transmitted, please do not hesitate to contact us at email@example.com or call us at 1-615-824-8664 extension 3340.
Our websites are not intended for children under 13 years of age. The STR Group does not knowingly collect personal information from children under 13. If you are under 13, do not use our websites or provide any information about yourself to us, including your name, postal address, telephone number, email address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org or call us at 1-615-824-8664 extension 3340.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at email@example.com or call us at 1-615-824-8664 extension 3340. Please note, however, that the STR Group does not disclose personal information to third parties for their direct marketing purposes unless we have previously obtained your consent.
By email: firstname.lastname@example.org
By phone: 1-615-824-8664 extension 3340
Attention Legal Department
735 East Main Street
Hendersonville, TN, USA 37075.
If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:
If you would like to contact us about cookies, please email Managing Editor Robert McCune at email@example.com.
Hotel News Now recognizes its responsibility to correct factual errors of all types promptly on its website as soon as the error is brought to an editor’s attention. Hotel News Now’s goal is to be transparent and honest in its reporting, and marking corrections serves all readers. The onus for errors in articles falls on Hotel News Now, and we take full responsibility and accountability when errors are found. Minor errors of spelling, punctuation, etc., will be corrected on our website without notice.
A complaint about an error from a source, a reader or a staff member should be reported, investigated and rectified quickly. A correction, if needed, will follow immediately.
In the event of a delay of more than a month, the correction should clarify how recently the error was discovered or why the checking took so long. The justification should also acknowledge a reporting or editing lapse, if that may be the case. Information or data is deemed correct on date of publication, unless otherwise notified. Once reviewed, we’ll determine if any action needs to be taken.
In the case that Hotel News Now has been misinformed by another company or reference work, the error can be attributed as such, “ … included in an erroneous profit figure from the company’s annual report.” After acknowledging the error, the correction will remind of the specific error with the correct statement.
It’s important for the Hotel News Now editorial staff to remain transparent and focus on accuracy. As our readers, we hope you won’t hesitate to bring the error to our attention. If so, please email Managing Editor Robert McCune at firstname.lastname@example.org so the inaccuracy can be reviewed and fixed, if necessary.