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The Minneapolis/St. Paul market recorded the lowest occupancy (33.3%) among the Top 25 markets in 2020. (Shutterstock)With revenue per available room down 47.5% for U.S. hotels, 2020 was empirically the most difficult and painful year ever recorded for hoteliers, according to STR data.
The global COVID-19 pandemic has changed the way franchisors and hotel owners and operators negotiate brand standards, such as what amenities can be deferred until later and what health and safety measures must be prioritized now.
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