STR: Preliminary January data for London hotels
STR: Preliminary January data for London hotels
13 FEBRUARY 2017 8:43 AM

According to preliminary January 2017 data from STR, London hotels reported a 5.8% occupancy increase to 70.5%, a 5.7% ADR increase to £127.84 ($159.98) and an 11.8% RevPAR jump to £90.08 ($112.72).

LONDON—STR’s preliminary January 2017 data for London, England, indicates sharp performance increases.

Based on daily data from January, London reported the following in year-over-year comparisons:

  • Supply: +2.8%
  • Demand: +8.8%
  • Occupancy: +5.8% to 70.5%
  • Average daily rate (ADR): +5.7% to GBP127.84
  • Revenue per available room (RevPAR): +11.8% to GBP90.08

London’s hotel industry built on its momentum from the final months of 2016. The 70.5% absolute occupancy level would be the highest for a January in London since 2008, while ADR would be the highest for a January since 1994. At the submarket level, London’s West End posted particularly high performance levels, with RevPAR up 20.1% year over year.

In addition to the demand boost generated by a lower British pound, STR analysts note that the market’s performance increases are all in comparison with a slightly weak January 2016, when the market was still struggling from the aftershocks of the terrorist attacks in Paris.

STR will release actual January 2017 results later this month.

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