Baird/STR Hotel Stock Index rises 0.2% in July
Baird/STR Hotel Stock Index rises 0.2% in July
06 AUGUST 2018 8:41 AM

Year to date, the index is down 0.3% from the same period in 2017.

HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index rose 0.2% in July to 4,874. Year to date through July, the stock index was down 0.3%.

“Both the hotel brands and hotel REITs underperformed their benchmarks again in July, but the sub-indices were up slightly in absolute terms during the month,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “While investors were less focused on changes in interest rates and the U.S. Dollar in July relative to the prior month, a continued lack of a material RevPAR growth reacceleration has caused investor optimism to moderate a bit, which has weighed on hotel stock price performance recently.”

“Market activity was more aligned with performance results in the sector,” said Amanda Hite, STR’s president and CEO. “With Q2 earnings calls underway, it is clear that the hotel industry, after taking a ‘breather’ in 2016 and 2017, is now reaccelerating its pace of growth. Reaching 100 consecutive months of RevPAR growth in June was just another outward sign of strong fundamentals. We hear from our clients and data partners that group demand is healthy, and continued strength in the corporate sector leads to confidence in demand and ADR growth. We will present an upward revision to our forecast later this month at the Hotel Data Conference, which is yet another signal of a robust industry.”

The Baird/STR Hotel Stock Index fell behind the performance of the S&P 500 (+3.6%) and the MSCI US REIT Index (+0.5%).

The Hotel Brand sub-index increased 0.3% from June to 7,138, while the Hotel REIT sub-index grew 0.1% to 1,772.

Media Contacts:

Nick Minerd
STR – Communications Director
+1 (615) 824-8664 ext. 3305

Ashley Bakke
Baird Public Relations
+1 (414) 765-7250

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.