STR: Preliminary October 2016 data for Melbourne
STR: Preliminary October 2016 data for Melbourne
11 NOVEMBER 2016 9:16 AM

STR's October 2016 preliminary performance data from Melbourne projects a 1.7% occupancy decrease to 87.3%, a 0.7% ADR increase to 206.45 Australian dollars ($156.59) and a 1.1% RevPAR decline to AU$180.22 ($136.70).

LONDON—STR’s preliminary October 2016 data for Melbourne, Australia, indicates solid performance despite a decline in year-over-year comparisons.

Based on daily data from October, Melbourne reported the following:

  • increases in supply (+3.2%) and demand (+1.5%);
  • a 1.7% decrease in occupancy to 87.3%;
  • a 0.7% increase in average daily rate (ADR) to AUD206.45; and
  • a 1.1% decrease in revenue per available room (RevPAR) to AUD180.22.

STR analysts attribute the occupancy decline to the increase in supply. Meanwhile, the market benefitted from hosting events such as the Melbourne Festival (6-23 October), the Melbourne Marathon (16 October) and the 23rd World Congress on Intelligent Transport Systems and Services (10-14 October). The World Congress event pushed occupancy above 90.0% for three consecutive days.

STR will release actual October 2016 results later this month. The August edition of STR’s Market Forecast is now available.

International Media Contacts:

Alex Anstett
Media & Communications Coordinator
+44 (0)207 922 1979

Naureen Ahmed
Director of Marketing, Research & Analysis
+44 (0)207 922 1965

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.