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Hotel News Now has reported on several topics pertaining to summer so far this season. Here’s a look back at how hoteliers have prepared and still are preparing their hotels for a busy summer.

Primary Category: Special Reports

Secondary Categories: Americas, Design, News, Operations, Revenue Management, Sales and Marketing

REPORT FROM THE U.S.—From planning for calendar shifts to refreshing seasonal design elements, hotelier’s summer to-do list is long.

Hotel News Now has covered several summer-centric topics over the past months. Here’s a roundup of some of that content. Check back for more coverage throughout the summer.

Before summer began, revenue managers took a look at the calendar to prepare for a few summer shifts, such as the Fourth of July falling on a Tuesday and Labor Day falling on a Monday.

Linda Gulrajani, VP of revenue strategy and distribution at Marcus Hotels & Resorts, said people might stretch out the Fourth of July holiday since it’s close enough to the weekend, but “Labor Day, not so much,” she said.

At the 12th annual Leisure Travel Summit in May, hosted by Best Western Hotels & Resorts, speakers identified culinary and family travel as trends for the summer.

“Our research shows 35% of Americans planning a family vacation this year; and 22 million people want some kind of culinary vacation in 2017,” said Bill Sutherland, SVP of travel and publishing for AAA. “A large percentage of vacationers now say food is important in their travel.”

The strong summer travel season started a little early over Memorial Day weekend, bolstered by a stronger economy, decent gas prices and confident travelers.

Caleb DuBose, GM at the Tapatio Springs Hill Country Resort in Boerne, Texas, said the hotel had plans to capitalize on increased summer demand as he saw early signs of guests’ willingness to spend. “People aren’t being as tight budgeted,” he said. “They’re opening their wallets up quite a bit.”

In early June, hoteliers told HNN about their plans for participating in LGBTQ Pride Month events around the country, which they said provides opportunities to show support and meet the LGBTQ community.

“Everybody should be more open and more accepting of different people and different cultures and things of that nature, and I think it’s really opened it up for our staff to learn more about the gay community,” said Jeff Welk, GM at the DoubleTree by Hilton Milwaukee Downtown. “My team has (learned) that the gay community tips well, the gay community’s fun, the gay community’s friendly, and we want them here. We want them to pick our hotel, so I think (the staff) does a really good job of taking care of them.”

Operational strains sometimes accompany the influx of guests during busy season, which can sometimes lead to bad reviews for the hotel.

“During high season, hotel room rates go up significantly, and so do guest expectations,” Daniel Craig, founder of Reknown, said during a webinar titled “How to maintain guest satisfaction during high season.” “Yet, with facilities and staff running at full capacity, it’s not always easy for hotels to meet the expectations of every guest.”

Natural phenomena like the solar eclipse, which is expected to pass over the U.S. from Oregon to South Carolina on 21 August, provides hoteliers with a unique opportunity to sell rooms.

“It’s not happened here before, at least not in the last 100 years or so,” said Stephen Lane, director of marketing at the Teton Mountain Lodge & Spa and its sister property the Hotel Terra Jackson Hole in Teton Village, Wyoming. “This is our one opportunity to make hay out of this amazing event.”

Summer also gives hoteliers the chance to update accent items and furniture layout to give their properties a more seasonal feel, according to hotel design experts. Sources agreed that using a property’s location can better determine what accents to bring in for the season, such as at the Camby, Autograph Collection in Phoenix.

“This is a very summery hotel on purpose and that it’s summer year-round,” said Mike Suomi, principal and interior director of design at New York-based Stonehill & Taylor. “It’s in the middle of the desert, it’s a fashion-oriented hotel, the concepts of these things are found in the hot desert, so everything is very colorful, punchy and bright.”


  • Ramayan Supply July 17, 2017 12:53 AM Reply

    Hey Danielle Hess, Thanks for sharing interesting information. In summer, we are also planning to spend time on beaches and hotels where get relaxed from the hot temperature during. Hoteliers provide very good service during the summer and it will be cost effective. But, I believe that they are taking charge for delivering a good customer satisfaction service.

  • Jonalyn April 20, 2018 9:57 PM Reply

    Is that really all there is to it because that'd be fltaiergbsabng.

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