Article Summary:

During the week of 7-13 June, U.S. hotel occupancy fell 43.4% to 41.7%, ADR declined 33.9% to $89.09 and RevPAR decreased 62.6% to $37.15.

Primary Category: Weekly Data

Secondary Categories: Americas, Data Dashboard, News, News Release

HENDERSONVILLE, Tennessee—U.S. hotel performance data ending with 13 June showed another small rise from previous weeks and less severe year-over-year declines, according to STR.

7-13 June 2020 (percentage change from comparable week in 2019):

• Occupancy: 41.7% (-43.4%)
• Average daily rate (ADR): US$89.09 (-33.9%)
• Revenue per available room (RevPAR): US$37.15 (-62.6%)

“Powered by the slow and steady rise in weekly demand, the industry clawed its way above 40% occupancy,” said Alison Hoyt, STR’s senior director, consulting & analytics. “That was still down substantially from the comparable week last year (73.6%) but an obvious improvement from the country’s low point in mid-April. As we have noted, the drive-to destinations with access to beaches, mountains and parks continue to lead the early leisure recovery. With more consistent demand, we’re beginning to see more pricing confidence in those areas as well.”

Aggregate data for the Top 25 Markets showed lower occupancy (37.2%) than the national average, but slightly higher ADR (US$91.65).

Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 50% occupancy level (53.3%).

The next highest occupancy levels were registered in Phoenix, Arizona (47.6%); New York, New York (45.7%); and Tampa/St. Petersburg, Florida (44.7%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (10.8%); Boston, Massachusetts (25.7%); and Orlando, Florida (26.4%).

Of note, in Seattle, Washington, occupancy was 31.5%, up slightly from 29.5% the week prior.

Download STR's weekly U.S. hotel review.*

*Effective 26 June, STR press releases will no longer be accompanied by media hotel review files. Please direct questions to media@str.com

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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2 Comments

  • Jim Hartigan June 18, 2020 10:44 AM Reply

    Is the drop in ADR at this point a function of discounting at all levels OR is it a function of the low occupancy and the mix of Luxury versus Upscale versus MidScale versus Economy, etc. (i.e. ADR for the industry is down because lower ADR chain scales are making up a larger portion of the total occupied rooms)?

    • dbeaulieu June 18, 2020 12:50 PM Reply

      That's a great question and I am anxious to see the response. I would think that it's a combination of both, but probably mostly due to the latter point you made (chain scales making up the larger portion of occupancy).

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