Guidelines for an effective training strategy
Guidelines for an effective training strategy
27 APRIL 2012 6:27 AM

Following basic guidelines for how content is presented leads to the development of more effective and efficient training strategies.

“Doing more things faster is no substitute for doing the right things.”—Stephen R. Covey

Today’s training events might be created by trained instructional designers or perhaps by a skilled facilitator within the training team.  Whether you are an instructional designer by trade or happen to be the lucky one asked to create training within your organization or hotel, the best training events are those which are aligned with and lead to specific outcomes. The only way to measure the achievement of learning objectives is to understand the specific outcomes or desired behaviors associated with the training.

From understanding company policies to mastering a specific step-by-step procedure on how to complete a task, the goal of every training program creator is to design, develop and deliver training that is more than what Covey describes.

We want training that is efficient (doing more things, faster) and effective (doing the right things). Following accepted course development methodology, we complete a needs analysis, identify specific learning objectives and organize content that supports the goals of the training. The easy part is knowing what we want to train. The more difficult question—if we are to do the right thing—is to know how to best present our content to achieve maximum learner retention.

What is the best way to match the most appropriate instructional design treatment to the training content? The answer to this question starts with a simple content analysis. At Orgwide Services, we draw from the principles taught by Ruth Clark, Richard Mayer and David Merrill. Which principles? At the risk of gross oversimplification, virtually all “raw content” we are asked to develop into training will fall into one of five content types or domains —fact, concept, procedure, process and principle.

  1. Fact: Fact-based content designates unique, specific information about objects, events or people. When training facts, you are going to want to present the facts in their raw form. This does not suggest you can’t or shouldn’t be creative about how you present the facts. It simply suggests you should ask the students to remember actual facts, and then require them to demonstrate their knowledge by asking them to recall those facts. There is no better way to prove that learning takes place. Some examples of fact-based content include policies, standards, specifications and statistics. 
  2. Concept: Concept-based content involves a category of objects, events or ideas. When training concepts, you should present definitions, critical attributes and/or examples. You also might present factual information that supports the concept being trained. Ask students to recognize, recall or explain the definition or attributes, or identify and classify examples in order to assess mastery. Some examples of concept-based content include mission/vision statement, core values and perspective. 
  3. Procedure: Procedure-based content involves steps, actions, activities or instructions performed the same way each time. When training procedures, you can ask students to recognize, recall or re-order the steps in a procedure. From there, decide when to use or perform the steps, and demonstrate how to perform the steps.
  4. Process: Process-based content describes state changes about how systems work. When training, describe the processes to be learned and include transformational descriptions of inputs and outputs of the process. This includes description of stages, inputs, outputs, diagrams, examples, stories, and flow of events. Ask students to demonstrate how they might troubleshoot a process, predict the outcome of a process or solve a problem.
  5. Principle: Principle-based content involves a comprehensive law that includes predictive relationships or far-transfer tasks that require workers to adapt to unique situations. When training, present the principle, rule, examples, analogies, stories and/or guidelines. To assess mastery, ask students to decide if the principle applies, predict an event or apply the principle to solve a problem or make decisions.

Think of some examples of training you’ve been asked to design lately. Which content type did it fall into? How did you present the information? How did you ask learners to demonstrate their new knowledge? Classifying content into one of these five types and following the basic guidelines for how the content is presented and assessed is both instructive and useful because it leads to the development of more effective and efficient training. When you do, Covey might say, “Doing the right things,” can enable students to do more things faster too!

Make sure you’re figuring out effective training techniques, and until next time remember: Take care of the customer, take care of each other and take care of yourself!

Jim Hartigan, chief business development Officer and partner joined OrgWide Services, a learning, communications, surveys and consulting firm in April 2010 after nearly 30 years experience in the hospitality industry, including the last 18 as a senior executive with Hilton Worldwide. Jim brings to OrgWide a reputation for driving change through improved business processes and developing comprehensive strategies that streamline operations, drive brand awareness and preference, and increase customer satisfaction.

The opinions expressed in this column do not necessarily reflect the opinions of or its parent company, Smith Travel Research and its affiliated companies. Columnists published on this site are given the freedom to express views that may be controversial, but our goal is to provoke thought and constructive discussion within our reader community. Please feel free to comment or contact an editor with any questions or concerns.

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  • Todd Lapidus April 30, 2012 8:43 AM

    Jim, Thank you for your article. I appreciate how clearly written it is and I disagree with you. From 35 years of design, training delivery, culture change and service experience design for hotels worldwide, I know that, "No theory, no learning". I my experience, all learning including fact based learning will not succeed in changing behaviors (even though it may succeed in good memory scores) unless it is tied to a compelling vision of why the facts are important. Todd

  • Anonymous May 16, 2012 5:57 AM

    Todd - Thanks for your comments....and we are totally on the same page! THE most effective training is tied to a compelling vision and the desired behaviors made personal to the student. The use of Clark's FC3P merely helps trainers choose the right platform to deliver the training - We agree, if it isn't connected to something "larger" it doesn't matter what platform you use.

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