ADR during the 17-day Olympic period was up 86.1% compared to the same days the prior year, according to data from STR Global.
LONDON—London hotels reported increases in average daily rate and revenue per available room during the 2012 Olympic Games, according to STR Global, the leading service provider of market information to the hotel industry. The games started with the opening ceremony Friday, 27 July 2012 and ended Sunday, 12 August 2012.
Hoteliers across London reported average occupancy of 88.5 percent and ADR of £212.22. This represents an increase of 4.8 percent and 86.1 percent, respectively, compared to the same days the year prior. STR Global tracks daily performance from more than 390 hotels in London and 2,400 hotels across the United Kingdom overall.
“The London 2012 Olympic Games have provided great sporting moments and a very enjoyable atmosphere for athletes and spectators alike”, commented Elizabeth Randall Winkle, managing director of STR Global. “The smooth running of the event and its positive coverage to a global TV audience will encourage more visitors to come to London in the future. London’s hoteliers are looking forward to welcoming them as well as preparing to host guests for the Paralympics, held 29 August through 9 September”.
*Editor’s note: The daily data for this article was extracted on 16 August. Occupancy reported to STR Global is based on physically occupied rooms, which means any paid and unoccupied rooms are excluded.
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