Future hotel design to fuse old and new trends
Future hotel design to fuse old and new trends
05 JANUARY 2015 10:48 AM
Five experts share their hotel design predictions for 2020.
Hotel design trends in 2020 will be molded around guest-facing technology and sustainability, according to five design experts.
Hotel News Now asked the experts to share their thoughts on design trends in 2020, and the answers ran the gamut from 3-D printing technology to sustainability to the evolution of food-and-beverage. Additionally, the design trends will be centered on providing a unique and authentic experience, a trend that is unlikely to go away, the experts said.

“With regards to the U.S.-China climate accord, I see a great emphasis being placed on the reduction of emissions and the conservation of energy in 2020 as we work to create dining experiences within hotels worldwide.
“Energy conservation will start to drive the hospitality industry in a direction that encourages more awareness of the problem and an adherence to practices that reduce the carbon footprint. As rooms have begun to implement automatic shutoff of lights and other technologies, the use of natural light in hotel restaurants will begin to reemerge in design. …
“The shipping and freight industries will also be greatly affected, as designers will look to source products locally to cut down on costs. This, I think, will lead to a common practice of working with hand-crafted, and/or repurposed furniture, as well as locally-grown ingredients. With regards to textile and product manufacturing, laser and 3-D printing will open up new opportunities to create environmentally sound textiles and products that were unimaginable just a few years back.”
“While it is difficult to know with certainty the hotel design trends we’ll see in 2020, I do expect technology to be a major influencer, and play a chief role, in the way trends are applied. As an example, with the evolution of technology, we saw flat-screen TVs replace traditional TVs in rooms virtually overnight. As a result, this singular piece of technology greatly changed the way we designers thought through layout of rooms, as we were able to eliminate larger pieces of furniture, such as armoires, and replace them with scaled down furniture. 
“Currently, a hot topic in hotel design is how to think about and factor in the traditional check-in desk in hotel lobby designs. Some properties have chosen to remove the check-in desk entirely, which impacts the way we play with space.”
“With the rapid advancement of 3-D printing technology, we will start to see unimaginable possibilities in hotel design by the year 2020. Casegoods, upholstery and even electronics printed using this technology in the guestrooms will unleash exciting opportunities that will change the design process and the way we think. 3-D printing will continue to embrace the commitment to sustainability and will further push the entire industry forward.”
“Integration of the physical space with the digital world will be key in 2020. Some anticipated trends that we’re already starting to see take shape include:
  • Storytelling: The rules are changing. Design isn’t driven by the new ‘it’ color or motif. Brands today integrate storytelling into every aspect of the property, from the public spaces to the guest rooms. This will continue to be important moving forward.
  • The pressure on luxury: The select-service and mid-tier brands have stepped up their design in a huge way over the last decade, putting the pressure on luxury to differentiate itself in a new way.
  • The disappearing front desk: We’ll be seeing how brands accommodate guests that want a human touch vs. those that want a tech-friendly check-in. 
  • The changing guestroom desk: Guests want flexibility and multiple perch points to work everywhere—from the bed to a chaise lounge, or chair.
  • Evolution of F&B: This will continue to change, with more and more brands discontinuing or changing the traditional room service experience. For example, The Hotel Americano in New York offers five simple yet gourmet Bento Boxes for breakfast, lunch, and dinner that can be ordered on the in-room iPad.
  • The Chinese traveler: Brands will continue to design guest experiences around Chinese travelers - this will include all aspects, from technology to F&B offerings.”
“Color: Color is cyclical, with fashion always leading the trend in forecasts. Shifts in color will include a focus of over-saturation of natural hues and a continued use of neutral tones such as modern greys, helping to create rich and inviting spaces.  
“Texture and pattern: Patterns will shift from the high contrasting graphics we see today to more visually soothing elements. Touchable textures will remain the most tactile element of any space adding warmth and comfort and will range from soft and rich wovens to heavy, luxurious velvets. 
“Design (‘The New Classic’): Abstracting traditional design elements with a 'mash-up' of more contemporary styles will help to create new and unexpected environments. Introducing surprise elements and whimsy, but not gimmicks, in each space continues to play a role in creating a memorable guest experience. Natural materials will continue to rule with the lines blurred between indoor and outdoor spaces.
“Authentic experiences: Guests will continue to demand various amenities but will be more inclined to ‘experiencing' versus 'having.' Sourcing local materials and finishes, using local artists and craftsmen and incorporating design elements from the local environment and culture will create an emotional tie between the guests and the community, its culture and its history.”


1 Comment

  • aaanonymous March 6, 2015 8:10 PM

    is this legit?

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