U.S. hotel occupancy fell 17.2% to 40.6% during the week of 27 December to 2 January. ADR declined 21.5% to $107.93 and RevPAR decreased 35.1% to $43.81.
HENDERSONVILLE, Tennessee—Thanks to a travel boost leading into the New Year’s holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR‘s latest data through 2 January.
27 December 2020 through 2 January 2021 (percentage change from comparable week in 2019/2020):
- Occupancy: 40.6% (-17.2%)
- Average daily rate (ADR): US$107.93 (-21.5%)
- Revenue per available room (RevPAR): US$43.81 (-35.1%)
Hotel demand jumped in week-over-comparisons while TSA checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.
Aggregate data for the Top 25 Markets showed identical occupancy (40.6%) but higher ADR (US$112.83) than all other markets.
Among the Top 25 Markets, Miami/Hialeah, Florida (69.2%) saw the highest occupancy level.
Top 25 Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%), and Boston, Massachusetts (28.2%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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